Services
Website
& Branding
Intro
Maximal Search is a financial services recruiting company based in the UK, specialising in European markets as well as having recruited people worldwide.
Styling
The goal was to create a simple yet striking logo that reflects the brand’s strong and trustworthy identity. A clean, modern, and balanced design was explored, aligned with the financial services sector.
(01)
Over 15 variations were developed based on the letter “M,” each exploring different visual approaches. Among them, three strong candidates were selected and refined further.
The final choice was a bold and minimal “M” form that best represented the brand’s confident and professional character.
Website Design
We wanted to make a website that was straight to the point and got the message across. Our client selected the hero section background video to be the La Défense region, the centre of financial services in Paris. We then built our page to fit around this hero section and make the most impact with the least words. One pertinent section is the interactive map showing all the cities where placements were made, with many more to come in the future.
(02)
Typography
For Maximal Search we chose Anderson Grotesk, a confident grotesque with a strong bold weight for headlines and a clear regular weight for body text. Its sturdy forms echo the bold “M” of the logo and give the brand the trustworthy, professional voice expected in financial services.
(03)
Anderson Grotesk Bold
Maximal Search
Anderson Grotesk Regular
Subheading
Anderson Grotesk Regular
We connect exceptional finance professionals with firms across Europe and beyond. Every search starts with listening: understanding the role, the team and the ambition behind it, then finding the people who will make the biggest difference from day one.