1
Cork Matters
2024
Services
Website
& Digital Marketing
Intro
Cork Matters is a company dedicated to making the highest standard of cork-based products in Portugal. They embrace risk to bring only the highest quality experiences to their customers.
Photography
Cork Matters is heavily centred around the texture and feel of the natural agglomerated cork that is then formed together to make for a rich textural experience. One of the key identities of their products is the earthy tones used to make their distinct and vibrant colours. When photographing the products, we wanted to capture both the dramatic differences in colour and their apparent harmony, as if it were a natural colour palette.
(01)
Typography
We came to the project with Lexend Zetta having been chosen as the logo font. Lexend Zetta is a modern, sans-serif typeface with a clean and minimalist design that helps keep the focus on the cork forms and shapes with a modern feel.
We then set about looking for a clean and readable sans-serif for our body text and settled on “Noah” by Fontfabric. We found this font to display nicely across screen sizes, and it also offers wide language support in case the website expands into other languages.
(02)
Lexend Zetta
Cork Matters
Noah Bold
Subheading
Noah Regular
Cork is harvested by hand from the bark of the cork oak, a process that leaves the tree unharmed and ready to regrow. Each piece we photograph carries that story: warm, tactile and quietly durable. Body copy set in Noah stays calm and legible at every size, letting the product take centre stage while the words do their work in the background.
Social Media
Having a wide variety of rich media provides understanding of how the products can fit into different contexts. Cork Matters and their parent company, Simple Forms Design, believe that the flexibility should be given to the user to decide how best for the product to be used. Nonetheless, providing a rich array of options helps customers see potential use cases they had not foreseen!
(03)
Videography
On a pure white background, we filmed Cork Matters’ cork products in use — rotating, holding, supporting — to reveal their natural weight, texture, and personality without any environmental distraction. This minimalist approach perfectly aligns with the philosophy shared by Cork Matters and Conceito Verde: give the user full flexibility to decide how the product should be used. The videos simply expand the horizon of possibilities.
(04)
Media
The Cork Matters brand focuses on the unique and vivid colours of their cork products: Black, Blue Moon, Smoke Grey, Terracotta Orange, Spring Green and Natural. The Cork Matters branding therefore includes both neutral shades and the distinct colours of the project for brand and design communication.
(05)
