CleverCar

We set about looking for a typeface for the logo and body that was also variable, giving us the flexibility to use the typeface both for body text and titles. Raleway is a modern, sans-serif typeface with a clean and minimalist design. We found this font to display nicely across screen sizes, and it also offers wide language support in case the website expands into other languages (from the original Portuguese).

CleverCar's work is centred around the excitement and prestige of importing quality vehicles, bringing quality cars from across Europe straight to Portuguese roads. One of the key identities of their brand is the sleek, aspirational nature of each vehicle, each telling its own story of performance and style. When photographing the cars, we wanted to capture both the bold character of each individual model and the seamless experience CleverCar offers its customers, as if every car had always belonged here.